A Brooklyn Nets social media rebrand, centered around ''The Brooklyn way'' emphasizing photogaphy of the New York City borough combined with game pictures showing the passion, grind and hype of the players.

The goal for this project was to create a set of graphics that are easily adjustable by a social media team so that high level content can be shared withing a couple of clicks.

Besides social posts I created a possible campaign for the preseason tour , inspired by the well known subway system of New York City. The goal for this campaign would be to let people know about the upcoming preseason fixtures. This campaign, for example, could be showcased by putting a billboard nearby a subway station entrance.

For this project I created custom photo treatment presets, this way every picture can easily be adjusted to fit within the brand. The treatment is inspired by the vintage look and feel of the New York district.
 

Thank you for watching this project.